The emerging trend of online shopping has encouraged many organizations to assess various new opportunities to promote their products and services through the virtual space. To many – it is more than just an online marketplace – it is becoming another essential channel to maintain brand awareness and loyalty, as well as an intuitive platform for customer retention and relationship building.

For MPH Bookstores Malaysia, the e-commerce unit has been in operation since year 2000. With an extensive collection of book titles across various topics and categories supported with easy-to-search function for online browsing, and bundled with next business day arrival for local delivery as well as international address doorstep delivery service, it has served customers from different parts of the world since then.

In late 2006, with new talents and resources, its operation team is re-organized as an independent business unit and the web store is re-branded with a new identity as MPH Online.com. It is part of MPH Bookstores’ commitment to embark on greater challenges by offering wider selection of titles in order to meet the growing demand and expectations from the market and particularly the Internet community.

MPH Online.com leverages the MPH brand to offer its online customers exclusive deals and promotions as well as regular communication through electronic newsletter covering latest events and happenings in the book scene and special activities for arranged for booklovers at the stores. For loyal customers, every purchase made at MPH Online.com qualifies for point collection through MPH Readers’ Circle program.

MPH Online.com recognizes that online transaction security is a primary concern for customers. Therefore, the web store is fully equipped with industry standard encryption technology verified by leading digital security infrastructure provider as a commitment to establish a completely secure and protected environment for customers to shop online confidently.

To further enhance its online shopping experience, customers are offered several payment options including credit cards, direct debit from banking accounts (through Maybank2u.com), cash and cheque deposits to cater for different customer’s needs. In addition, its credit cards payment facility is also simplified and safeguarded with the latest security features such as Verified by Visa® and MasterCard SecureCode® to protect against online identity theft.

MPH Online.com strives for excellent customer support and service throughout every customer dealings and our friendly and courteous customer service team is ever ready to provide top-notch support and service to all customers. Many positive feedbacks from customers testified that MPH Online.com appreciates and values customers support at all time.

The Internet poses unique challenges for online businesses. In order to establish its solidcompetitive edge, MPH Online.com aims to expand its existing partnerships network with established publishers, distributors and credential business partners in order to strengthen its offerings as well as to build up the most comprehensive collection of Asian English titles in order to position itself as web’s premier product and service provider within the region.

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